You’ve lived. You’ve learned.
Now you’re dangerous.
Before “women’s empowerment” was a buzzword, it was a way of life — and The S.W.A.T. Institute has been leading that movement since 2009.
Our Master Empowerment Coach Certification (MECC) is waiting for you!We don’t just certify coaches.
We recalibrate how women lead, earn, heal, and rise.
Meet the Founder + Join the Movement
Before "women's empowerment” was a buzzword or trend, we made it a movement.
I’m Crystal Andrus Morissette — bestselling author of six books, featured on Oprah.com and international media — and for more than 30 years, I’ve been redefining what empowerment actually means for women.
I moved out at 15 and learned a truth that changed everything: no one was coming to save me. That realization didn’t harden me. It awakened me. It ignited what I now call Woman Energy™ — the embodied truth that women rise differently.
In 2009, I founded The S.W.A.T. Institute (Simply Woman Accredited Trainer). Today, we are one of the world’s leading Empowerment Coach Certification schools for women, with graduates in over 45 countries.
This year, I was diagnosed with endometrial cancer. And even in the middle of surgery and recovery, I came back to this work — because this IS the work.
I believe, deeply, that emotions we haven’t been able to fully feel or process can take root in the body. The sacral chakra — the seat of desire, creativity, pleasure, and unprocessed emotion — holds so much for so many of us women. That’s not a weakness. That’s the map. And now I’ve updated the entire MECC curriculum — particularly Module Two: Step Into Flow — to reflect the profound, lived truth of this work.
We don’t just certify female coaches.
We help recalibrate how women lead, coach, advise, empower, earn, heal, and rise in REAL TIME with Real Life Reality.
With 50 live classes a year, a study buddy, real teachers, and mentorship coaching, you will never walk this journey alone again.
If you feel the call, you belong here.
— Crystal
Learn More About MECCYou Might Have Seen Us Featured On
What Graduates Are Saying
Klara Maucec
Ph.D., 2x Olympic Competitor, Master Empowerment Coach
"Before I met Crystal Andrus Morissette and the S.W.A.T. Institute, the field of coaching and self-growth was a mystery for me.
With my Ph.D. in Microbiology and Natural Sciences and as a professional athlete (I competed in two Olympic games), I was taught that our reality is determined by our five senses and that life just happens to us.
Crystal’s coaching really shook my way of thinking. I know now that we create our reality with our thoughts, emotions, and beliefs and that every year some additional layers are accumulated on our pure and authentic spirit. I realize now that only ‘I’ am in charge of my life. Crystal helped me remember who I really am, what my needs and deep desires are, along with discovering what fears were preventing me from having the life of my dreams. Starting to speak my truth has had a big impact on my life.
After completing the Master Empowerment Coach Certification (MECC), I told Crysta that I learned more from this program than from all my years at university."
Nicole La Roche
CEO of Spark Maven, Empowerment Coach, Emotional Communications Expert
"Becoming a Certified Empowerment Coach with the S.W.A.T. Institute was about taking a bold step forward to create a career that I truly love, I've always wanted, and I'm excited about.
To be able to step into the purpose/calling that I was destined to have, to become an agent of change for others - all the while creating a credible, profitable coaching business that gives me the freedom to work the hours I want so I can have the lifestyle I've always desired - is why I signed up."
The Empowerment Coach Success Model For Women
How I Started and Grew My Empowerment Coaching Business (And How You Can, Too!)
written and narrated by Crystal Andrus Morissette
includes The Flow Formula Business Strategy
Your information is safe with us. We never share or sell.
