Enjoy your free edition of
The Empowerment Coach Success Model
written and narrated by Crystal Andrus Morissette
includes The Flow Formula Business Strategy
We're the first online empowerment coach certification, and still the best.
Our Promise
Simply…Woman™ Accredited Trainer (S.W.A.T.) Institute — The Global Authority in Women’s Empowerment Coaching
The S.W.A.T. Institute certifies women to become confident, trauma-informed Empowerment Coaches who lead with depth, earn with integrity, and create work that sustains them.
This is not just a coaching school.
It’s a disruption.
We train women differently—without burnout, performance, or self-abandonment—by grounding their work in Eastern + Western philosophies, Emotional Age™, nervous-system wisdom, cutting-edge business prowess, and embodied Woman Energy™.
This is more than a coaching certification.
It’s a declaration.
A way of being in the world.
If you’re done burning yourself out to succeed, this is where you belong.
Talk with a S.W.A.T. Trusted Advisor about your next steps with us.You Might Have Seen Us Featured On
Meet the Founder + Join the Movement
Before "women's empowerment” was a buzzword or trend, we made it a movement.
I’m Crystal Andrus Morissette—featured on Oprah.com and global media—and for more than 30 years, I’ve been redefining what empowerment truly means for women.
I moved out at 15 and at a young age, I learned one of life’s hardest—and most liberating truths:
No one was coming to save me.
It broke my heart.
And it lit a fire.
That moment awakened what I now call Woman Energy™—the spark of truth that has fueled every book I’ve written, every stage I’ve stood on, and every woman I’ve coached for over three decades.
I poured this discovery into my first book, Simply…Woman!; the 12-Week Body-Mind-Soul Total Transformation Program, a Hay House bestseller released in 2004. What began as a personal awakening evolved into something revolutionary: Emotional Age™—a framework that transformed how women understand themselves, their power, and their potential.
In 2009, I founded The S.W.A.T. Institute (Simply Woman Accredited Trainer)—now the premier Empowerment Coach Certification School for women worldwide—and authored Simply…EMPOWERED! with Hay House Publishing, solidifying a movement that continues to empower women to rise, lead, and change lives—including their own.
Let’s be honest…
Traditional Life Coaching is built on masculine ideals:
Performance. Push. Prove. Think faster. Hustle harder. Do more.
But women are not the same as men and our empowerment issues are not the same.
We need safe places to do this kind of deep and life-changing work.
Besides, women need to move with the body, not against it.
With intuition, not adrenaline.
With love, not fear.
Women are different than men. Empowerment should make our lives more beautiful, not more exhausting.
At S.W.A.T., we teach women to remember who they really are, trust what they feel, and rise into the lives they were born to live.
S.W.A.T. transforms who a woman is — and everything in her life responds.
You belong here.
You’ll feel it the moment you step inside.
xo,
Crystal
P.S. If you’re curious to experience this body-mind-spirit approach, I’d love to invite you to my Woman Energy Ecosystem webinar.
RESERVE YOUR SPOT FOR THE WOMAN ENERGY ECOSYSTEM WEBINAR
What is Empowerment Coaching?
Empowerment Coaching is about helping individuals unlock their full potential by working through emotional blocks, reclaiming their power of choice, and guiding them to live authentically and with purpose. It fosters self-awareness, emotional intelligence, and strategic decision-making, while emphasizing personal responsibility and conscious communication. The process is deeply transformational, helping clients align their lives with their highest values and truest selves.
Empowerment Coaching can be especially powerful for women, offering a pathway to overcome societal conditioning, reclaim their voice, and stand fully in their truth and power.
Talk With A Trusted Advisor
Curious about our courses or certifications?
Book a conversation with a Trusted Advisor to learn about all of our offerings and receive our full Course & Certification Catalogue.
This is a supportive, no-pressure conversation designed to help you understand what’s available and discover what may be right for you.
We welcome you.
👉 Book a Trusted Advisor CallWhat Graduates Are Saying
Klara Maucec, Ph.D., 2x Olympic Competitor, S.W.A.T. Master Empowerment Coach
"Before I met Crystal Andrus Morissette and the S.W.A.T. Institute, the field of coaching and self-growth was a mystery for me.
With my Ph.D. in Microbiology and Natural Sciences and as a professional athlete (I competed in two Olympic games), I was taught that our reality is determined by our five senses and that life just happens to us.
Crystal’s coaching really shook my way of thinking. I know now that we create our reality with our thoughts, emotions, and beliefs and that every year some additional layers are accumulated on our pure and authentic spirit. I realize now that only ‘I’ am in charge of my life. Crystal helped me remember who I really am, what my needs and deep desires are, along with discovering what fears were preventing me from having the life of my dreams. Starting to speak my truth has had a big impact on my life.
After completing the Master Empowerment Coach Certification (MECC), I told Crysta that I learned more from this program than from all my years at university."
Nicole La Roche, CEO of Spark Maven, S.W.A.T. Empowerment Coach, Emotional Communications Expert
"Becoming a Certified Empowerment Coach with the S.W.A.T. Institute was about taking a bold step forward to create a career that I truly love, I've always wanted, and I'm excited about.
To be able to step into the purpose/calling that I was destined to have, to become an agent of change for others - all the while creating a credible, profitable coaching business that gives me the freedom to work the hours I want so I can have the lifestyle I've always desired - is why I signed up."
How Old Are You, Really?
Take our 3-minute brand-new Emotional Age™ Quiz to reveal the dominant emotional archetype guiding your choices—Mother, Daughter, or Woman Energy™—and unlock your next level of empowerment.
👉 Take the Brand-New Emotional Age™ Quiz
Oh, My Sister, It is time. Stand Up!
The S.W.A.T. Institute (Simply Woman Accredited Trainer) is passionate and dedicated to helping you become not only the greatest version of your Self, but to be the best coach possible! Academic, emotional, and mystical, we combine science with spirituality, Western with Eastern, all the while taking women on a journey of the Self by understanding how we interrelate, communicate and navigate our way in the world.
Music in our videos by Natalie Hughes.
“The S.W.A.T. Institute is personal empowerment at its finest!! Loving me beyond my self- imposed limits/beliefs is an inside job and no one else can do this for me. I wanted to deepen my understanding of the fears that have influenced my thoughts, feelings, beliefs and the behaviors that I have unconsciously lived by. This included understanding and learning the interconnectedness of nutrition, self-awareness and self-love, embracing body, mind and soul, to create my desired self and life. I wanted to be surrounded by people who are also passionate for enhancing their life and the lives of others. 'Three cheers’ that I found The S.W.A.T. Institute to guide me, support me, challenge me and cheer me on! Thank you Crystal and all the amazing teachers and leaders and fellow ‘siSTARS’ who live the lessons taught and are passionate for personal change. This global school of women is so much more than learning the awesome course material (check it out for yourself). For me it is about becoming and being the change I want to see in the world! I love living life personally empowered.
~ Lucy Beiler
S.W.A.T. Certified Master Empowerment Coach
“I was looking for my heart’s desire, I couldn't figure out what that would be I had ideas but just hadn't found the right fit. I listened to Crystal's program on Hay House Radio one day I got so excited--this program fit my life. This was the path I was looking for and needed to follow. It has been the best thing ever for me. I have learned so much about others and myself. I feel as though my life has purpose. I have a goal and life has taken off in a new direction of self -discovery and healing. I feel myself get stronger each day as I go through this program. I am finding my authentic self and learning to be in my own power and that feels great. I look forward to finishing and getting my certification to be able to help others live an authentic the life. Thank you sincerely for all your support S.W.A.T."
~ Heather Scriven
S.W.A.T. Certified Master Empowerment Coach
This could be you...
Timing is everything
A year ago, I was sitting on the couch next to my husband, angry, frustrated, in pain, and exhausted. I was awake for almost 72 hours post-surgery. My Inner Victim had showed up in full swing, feeling so done with all events surrounding my life.
The magic of this is if my victim wasn't so done, if I wasn't so bored and needing a distraction from pain, if I didn't lose my job before this surgery, I might not have found Crystal. All the stars were aligning for me to reach my breaking point. I had to stop being comfortable in my misery to find my way.
Rewind to a few months prior, I had a spiritual awakening that my time of feeling completely disconnected and unhappy was up. I had an experience I still cannot put into words accurately but the mysticism of it is the sentence I remember so clearly. Thank you, Crystal, for our class this week. It brought back this memory for me!
It's time for you to be free.
Free from what? How? When? I don't know how to be any other way. What does this mean?
These were just some of the thoughts I had for another six months. I was desperately searching, doing, trying, not succeeding. Nothing was changing; I felt far from free I felt more stuck than ever. I was clinging on so tight in desperation for change that it blinded me from understanding and realizing that the timing was coming to me. That I had to be patient. A place of home was on its way.
Now, this is where it's important to note. My life on the outside has not changed. Not in the ways I desire, not yet. It's not the time yet. But what did change is ME! The wholeness of who I am, my beauty that resides within, no longer hanging onto the beauty from the outside. My light has been seen, recognized, and validated.
That was step one; step two was that I had to not only have the courage but the willingness to look deeper, to forgive bigger, and to love clearer. I had to accept all the moments that led me here. That was when I was able to look at myself in the mirror and welcome myself back.
I stared into my beautiful blue eyes and saw my soul clearer. "Welcome back," I said aloud, "you've been missed." And that is when my life began to feel less dark.
My outside circumstances did not change; the ones I love have not changed, and my scars did not disappear, but I changed. I feel and trust my life events and let all new situations wash in and out like the ocean and its waves. Hard times come and go, and so do happy times. It's the in-between, the standstill, that I found my gold!
So let me introduce to you my Real Self . . .
I am a woman who loves deeply and purely. I am my happiest when I follow my heart, the calmest when I am alone with my wholeness, and I light up the brightest when I help others. I am incredibly patient and have an awareness of timing that has served me along the way. I am devoted, merciful, and trustworthy. I am dynamic, courageous, powerful, persistent, and skilled. I am so much more than meets the eye and that makes me exactly who I am meant to be. I AM ALL OF ME!
—Catherine Hosein
Master Empowerment Coach Certified by the S.W.A.T. Institute
Putting the schoolwork aside, there is an amazing forum with sparkling soul sisters just waiting to guide and help one another so you are ALWAYS supported. The faculty is full of heart and wisdom and ready to answer any of your questions and give you in depth knowledgeable feedback when needed. Overall this is an amazing “virtual” haven with wonderful challenges along the way as you discover parts of YOU and continually blossom into the already perfect you that has always been there but forgotten. I truly believe we will all graduate with a whole new body as our energy shifts at the cellular level to a higher consciousness and will forever be a part of this. The S.W.A.T. Institute is a Shining School of Love & Light!”
~ Basia Porczyk
S.W.A.T. Certified Master Empowerment Coach
Talk With A Trusted Advisor
Curious about our courses or certifications?
Book a conversation with a Trusted Advisor to learn about all of our offerings and receive our full Course & Certification Catalogue.
This is a supportive, no-pressure conversation designed to help you understand what’s available and discover what may be right for you.
We welcome you.
👉 Book a Trusted Advisor Call